The Family

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Family is our business and as a client, you are part of the family.

Alford Family Financial & Co. (formerly Alford & Associates) is a family owned and operated business. Since 1984 we have helped our clients achieve their financial goals and secure their families future.

Mike Alford

Managing Partner / Wealth Specialist

Mike has been a part of the Alford Financial team since leaving a successful career in the manufacturing industry over 20 years ago. At that time as a young advisor with children of his own, he had a first-hand understanding of his client's needs versus their budget restrictions. With this knowledge, he cut his teeth in the business with a focus on helping young families, much like his own, establish and protect their goals through simple insurance and investment planning.

Over two decades later Mike stays true to his roots. Frequently using the term "Small Account? BIG Advice!", he believes that everyone deserves the same attention and high quality advise no matter how much money they have. Mike works with his clients to simplify the complex analytics needed to help determine their financial goals and objectives. He firmly believes that the path to success is through proactive planning and regular review,

A devoted husband and beaming father of two girls, Mike can usually be found, puttering around the house, at the ball diamond and curling rink or relaxing during family camping trips.

Matt Alford

Managing Partner / Insurance Specialist

As the resident Life, Critical Illness & Group Insurance specialist, Matt has helped his clients plan and secure their financial goals since 2008. With 3 young children, Matt has his work cut out for him at home but provides a very real understanding of what it takes for his clients to succeed financially. Matt finds it easy to relate to clients who are just starting out planning for their future. "Start Small & Build Big" is the approach he takes with his clients. When he’s not helping his clients plan for the future, spending time with his family or playing baseball he can be found on the links working on his golf game.

Brad Amlin

Group Pension Specialist

Brad began his advisory career at a large multinational insurance company in 1997. Working closely with other advisors, he developed the skills, and earned the designations that formed the basis of the knowledge and experience required for financial planning and investment management. In 2001, Brad joined Marlatt Insurance Agencies as an associate, and in 2003, He and his wife Heather purchased the business from the founder Peter Marlatt. As a financial advisor, Brad worked directly with individuals to identify their unique personal financial goals. This was done through the creation and implementation of a formalized financial plan. In addition to working with individual clients, Brad also focused his efforts on building a solid knowledge base on Group Savings including Group Pensions, RRSPs, and Deferred Profit-sharing plans. Brad created a trademarked process designed for group planning known as the Employee Care Program ™. This program was created to benefit both the employer, and employees on several fronts including ensuring compliance of The CAP guidelines for the employer, and suitable investment strategies for the employees. In 2013, Brad, and Heather agreed to sell their growing practice to Cornwall Wealth Management, and Brad continued on in the same role with the new firm until Feb. 28, 2020.

After a two-year hiatus, Brad agreed to join Alford Family Financial focusing solely on group savings, an area that he is extremely passionate about, and where he finds the work to be highly rewarding.

Jennifer Hewitt

Administrative Assistant

You will be met by Jenn's smiling face every time you enter our office. With a background in education she is certainly well equipped to keep the brothers organized and on task. In her spare time she likes to hang out with her family & friends, loves to antique shop and spends countless hours trucking her two boys to hockey arenas.

Click Here to Schedule An Appointment

Family is our business and as a client, you are part of the family.

519-751-0901 | info@alfordfinancial.ca