The Family

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Who Are We?

It takes a family to know a family and for over four decades, the Alford Family has helped individuals, families, and business owners achieve their financial goals and protect what matters most.

At Alford Family Financial & Co. we’re a family-owned and operated business—and when you become a client, you become part of that family too.

We understand the milestones, challenges, and decisions that shape a family’s financial journey—because we’ve lived them ourselves.

Can we help? Give a read below, and you’ll find that the proof is in the family.

Mike Alford

Managing Partner / Wealth Specialist

Mike’s greatest fulfillment in his career comes from helping clients navigate their financial journey with clarity and confidence. As a financial advisor with Alford Financial since 2002, he has worked with families and business owners at all stages of life—helping them define their goals, build strategies, and make informed decisions about their financial futures.

With decades of experience and the personal perspective of a father to two young adults now forging their own financial paths, Mike brings both professional insight and genuine understanding to every conversation. He knows that financial advice is most valuable when it’s grounded in real life—whether that means starting out, growing a business, or preparing for retirement.

Mike's philosophy is simple: “Small Account? BIG Advice!”. Unlike large institutions that often prioritize account size, he believes that everyone deserves thoughtful, high-quality financial guidance. As a small, local practice, he is proud to serve his community with integrity & care, and build's his approach with clients on trust, transparency, and long-term relationships.

Outside the office, Mike stays active in slo-pitch and curling, and loves camping with close friends and family. He’s a devoted husband and proud father. His appreciation for the simple joys of home life was passed down from his grandfather—a local business owner himself—who taught Mike the fine art of puttering around the house.

Matt Alford

Managing Partner / Insurance Specialist

Matt has been helping clients secure their financial goals since 2008 as Alford Financials' Insurance Specialist. A devoted husband, father of three, and a local business owner himself, Matt brings a genuine understanding of the everyday challenges families and entrepreneurs face—and the importance of protecting what matters most.

His philosophy, “Start Small & Build Big,” reflects his belief that meaningful financial protection begins with simple, practical steps and grows with life’s journey.

Through a wide range of insurance tools and strategies, Matt finds deep fulfillment in working with families and business owners, helping them secure their greatest assets and build toward long-term success. His goal is always to provide clear, relatable advice that helps clients move forward with confidence.

Outside the office, Matt enjoys spending time with his family, cheering on the Blue Jays and Raptors, and working on his golf game out on the links. His approachable style and commitment to helping others make him a valued part of the Alford Financial team.

Jennifer Webb

Administrative Assistant

You’ll be greeted by Jennifer’s smiling face every time you walk into the Alford Financial office. With a background in education, she’s well-equipped to keep Mike and Matt organized and on task—handling the many responsibilities that keep the practice running smoothly.

Jennifer plays a key role in ensuring the office runs efficiently and clients feel welcomed and supported. Her ability to manage details behind the scenes allows the advisory team to stay focused on what they do best—serving clients.

Outside the office, Jennifer enjoys spending time with her family and friends, and loves browsing antique shops in search of hidden treasures. Her energy and dedication help create the warm, client-focused environment that defines Alford Financial.

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Who Are We?

519-751-0901 | info@alfordfinancial.ca